01 · Source signal
Company evaluations, scoring criteria, product scans, brand data and user decision context.
02 · Mediachrome Solution
Website, mobile app, Chrome extension, database logic and real-time lookup experience.
03 · Controlled output
Consumer and stakeholder decisions supported by transparent fairness ratings.
The need
Gender Fair needed a comprehensive digital solution to empower consumers, employees, investors, and donors to make informed decisions based on a company's commitment to equality.
They required a seamless website, mobile app, and Chrome extension that could provide instant, reliable evaluations of corporate fairness.
The platform needed to facilitate real-time, values-based purchasing decisions at the point of sale, allowing users to scan product logos or barcodes to check a brand's fairness according to Gender Fair's scoring criteria.
Result
A state-of-the-art digital platform for Gender Fair, including a seamless website, mobile app, and Chrome extension.
Our solution empowers users to make real-time, values-based decisions by scanning product logos or barcodes for fairness ratings.
We continuously maintain and update all digital assets, ensuring Gender Fair remains a trusted leader in promoting equality.
